As I sit down to write my very first blog post, I am thinking of the things in my life that have inspired me to write it. The first two things that come to mind are two Ps, and two major components of my life: public relations and Portland. I am a public relations major at the University of Oregon with a passion for the field, and a zealous Portland native. The two Ps really go hand-in-hand in my life, as I am looking to build a career in public relations while residing in Portland, OR. Throughout the lifespan of this blog, you will find posts about all things that fall under the umbrella of my passions: from public relations to Portland.
One issue that has been slowly churning in the back of my mind is the controversy surrounding the Portland landmark Made in Oregon sign. This controversy is near and dear to my heart in several ways. First, I was made in Oregon! As a native Portlander, this famous sign has been a part of my life for all 21 years. It has even become a trigger of nostalgia since moving to Eugene for my college years. The sign is very much a part of the beautiful Portland skyline. Second, I am a proud University of Oregon (UO) student, and it is the UO who has applied to change the sign. The UO now owns the White Stag building; the structure on which the glittering sign is perched. The sign has read “Made in Oregon” since 1995, when the retailer took ownership of the building. Originally, the sign read White Satin Sugar, and was later changed to White Stag, before taking its current form. The UO has applied to change the sign so that it will read “University of Oregon,” atop the newly minted Turnbull Portland Center, which is the UO campus that now resides within the Old Town building. From a public relations perspective, changing the sign is a brilliant move in favor of the UO. The landmark will still be a major feature of the city skyline, and will draw attention to the new campus.
I am torn on the matter. I definitely do not want to see this Portland landmark change, but I am thrilled to watch the UO growing and thriving. The change will most likely come sometime in the near future, as the owners are open to the proposed wordage.
Though its fate is probably decided, the classic Made in Oregon sign will always be a symbol of Portland to me. What do you think about the change?